CultureHead Magazine

LeBron James
Image via UNINTERRUPTED
LeBron James
Image via UNINTERRUPTED

3-time NBA Champion LeBron James has made another big splash in the sports world. On Tuesday it was announced that NBA star LeBron James, along with his business partner Maverick Carter, would be joining Fenway Sports Group as partners. The partnership gives James an ownership stake in the company’s subsidiary teams that include the Boston Red Sox, Liverpool FC, Roush Fenway Racing, and the regional sports network NESN. With the newly formed partnership, James and his business partner will become the company’s first Black partners.  

“I think for me and for my partner, Maverick, to be the first two Black men to be a part of that ownership group in the history of that franchise, I think it’s pretty damn cool,” James said.“It gives me and people that look like me hope and inspiration that they can be in a position like that as well, that it can be done. It gives my kids at my I Promise School more and more inspiration as well.”  

Before the partnership deal, LeBron James already had links with FSG, having co-produced the sitcom show Survivor’s Remorse on STARZ with Tom Werner in 2014. Tom Werner is a current chairman of the Red Sox and Liverpool, which James already owned a part of.

It has been no secret that over the past few years King James has wanted to duplicate his on-court success onto the business world. “I’ve always said that my goal is to own an NBA team,” he said. “I’ve got so much to give to the game, I know what it takes to win at this level. I know talent. I also know how to run a business as well. So that is my goal. My goal is to own the NBA franchise, and it will be sooner rather than later.” 

LeBron James will have to wait until retirement as current league rules forbid active players to own NBA franchises. However, this hasn’t stopped James from helping others accomplish similar ownership aspirations. In January of this year, when the WNBA’s Atlanta Dream was put up for sale, James helped Renee Montgomery, former WNBA player and activist, form an ownership group to complete the purchase. We’re excited to see King James’s influence and success on this new business venture.

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